Case Studies
Results With Real Data
Three campaigns, three different channels — same approach: a clear hypothesis, careful execution, and reading the results.
Google Ads · Leads
Meta Ads · WhatsApp
LinkedIn · Personal Branding
Lead Generation Campaign — Mother's Day
Google Search Ads
Generate qualified leads for a seasonal Mother's Day campaign, improving traffic quality and user conversion intent through Google Ads.
Strategy
- Keyword research and search intent analysis
- Campaign structuring by match type
- Landing page and conversion funnel review
- Conversion tracking implementation
Actions
- Google Ads campaign setup
- Keyword optimization from broad match toward phrase and exact match
- Negative keyword implementation to reduce irrelevant traffic
- Conversion tracking setup with Google Tag Manager
- User behavior analysis on the landing page via Google Analytics
Campaign Results
Insight: a 60% form-abandonment improvement opportunity was identified, a key finding for the next iteration of the funnel.
Meta Ads Campaign Optimization — WhatsApp Leads
Meta Ads
Generate qualified traffic, improve audience targeting, and increase potential customer inquiries through social media acquisition campaigns with Meta Ads.
Estrategia
- Audience segmentation by interests and behavior
- Creative testing and copy optimization
- Budget distribution based on best-performing audiences
Acciones
- Campaign setup and funnel structure in Meta Ads Manager
- A/B testing of creatives and messaging by audience segment
- Ongoing optimization of targeting, placements, and budget allocation
Meta Ads — WhatsApp Conversations
148
Conversations Generated
Advantage+: 85 conversations · CTR 2.17% · CPC $0.04 · Segmented: 63 conversations · CTR 1.74% · CPC $0.05. Budget was redistributed prioritizing volume with Advantage+ and efficiency with the segmented audience.
+35% campaign reach
CTR improvement via creative testing
Lower cost per result
LinkedIn Personal Branding Strategy
Organic · LinkedIn
Position myself as a Junior Paid Media Specialist to attract recruiters and industry peers, through a consistent content plan: 12 posts, 3 per week, combining storytelling, carousels, and industry insights.
May → June Comparison
| KPI | May | June | Change |
|---|
| Impressions | 162 | 1,420 | +776% |
| Members Reached | 18 | 699 | +3,783% |
| Interactions | 0 | 9 | New |
| Reactions | 0 | 4 | New |
| Comments | 0 | 2 | New |
| Saves | 0 | 2 | New |
| Shares | 0 | 1 | New |
+777% impressions (162 → 1,420)
18 → 699 members reached
62% of audience outside network
4 new followers from a single post
